MDY MID-CAP CUP

How do you get investors to care about often overlooked mid-caps? By speaking their language: golf. We turned to 2 golf legends to show how, the middle really can make all the difference.

STATE STREET GLOBAL ADVISORS

2024 effie winner & clio nominee

FULL LAUNCH LONG FORM

BROADCAST :15

PRE-LAUNCH

Agency: McCann NY
ECDs: Mike Hahn, Ryan Blank
GCDs: Tom Greenwood, Daniel Prado, Gene Campanelli
Copywriter: Alyssa Loffredo
Art Director: Molly Schenkel
Director: Mac Eldridge
Producer: Chris Badano