DEATH TO THE MARGARITA
GHOST TEQUILA
How can Ghost—a bold, spicy tequila brand with a scrappy budget—steal the spotlight from Big Tequila on a day like Day of the Dead?
Kill the one thing they all love most.
2025 Shorty Awards Finalist
Agency: Sidecar
Copywriter: Ryan Casey, Alyssa Loffredo
Art Director: Lauren Juenger, Mary Toscano
BEX Leaders: Mari Schuetz, Sara Sanderson, Sharon Bronstein, Josh Silverstein
It all started with a full-page obituary in The Boston Herald
Then word began to spread on social media…
