CAVE, SWEET CAVE

STATE STREET GLOBAL ADVISORS

Gold has a reputation of being a short-term shelter for rocky markets. So how did we show investors that this reputation is actually a misconception? By flying to a bat-filled cave in Prague and transforming it into a golden oasis in the woods.

(true story)

Agency: McCann NY
Director: Björn Rühmann
ECDs: Mike Hahn, Ryan Blank
GCDs: Tom Greenwood, Daniel Prado
Art Director: Molly Schenkel
Editor: Ashton Lewis
Asst Editor: Efthimi Matsmakis